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Using Stores to Enhance the Customer Experience Is an Opportunity—But Online Transactions Come with Risk

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“There has been a measure of handwringing over the challenge of having retail stores act as fulfillment and processing centers for online transactions, but David Speights, Ph.D., chief data scientist for Appriss Retail, has a different take. He sees new operation strategies such as buy-online, pick-up-in-store (BOPIS) and buy-online, return-in-store (BORIS), as an important innovation […]

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